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Can biometrics tell what is the right career for a candidate? Or even help make mid-career corrections so that it’s a win-win for companies and candidates. Mumbai based career counselling startup Brainwonders uses Taiwan’s DMIT (Dermatoglyphics Multiple Intelligence Test) software to arrive at what’s best for the candidates.

It uses fingerprint scans to generate a report which can give clues to abilities of candidates and what career might be best suited to their skills. In an interact with ET, Manish Naidu, founder, Brainwonders, explains the idea behind DMIT and expansion plans in India.

Can biometrics give an idea of future prospects of a student? How accurate is the methodology?

We use DMIT technology which is Dermatoglyphics Multiple Intelligence Test. Derma is the skin and glyphics are the regions on the skin. We use biometric scans to identify innate strengths, weakness, characteristics, left & right-brain dominance, which ultimately leads to the question of what next. What is my career choice?

How can you determine that with fingerprint scans?
Most of us are either pressurised to do something because of peer or parental pressure. In terms of career many people face this so called, mid-life crisis at the age of 30-35 years because by that time they would have done 3-4 jobs and perhaps realize that this was not their cup of tea. So, one opts for a career where your aptitude and interest both match up, that is the best career for you. Striking the right balance between passion and ability is important. We can help identify careers.

How does the process work?

We have a biometric scanner and candidates take a fingerprint test. We take biometric scans (all fingers) and then a 24-page report comes out.

Career is the end result. The data science is entirely based on your fingerprints. Fingerprints give you a lot of data points. Once we take the fingerprints there are ridge counts on it, through ridge count there is a nerve growth factor that happens. Through the nerve growth factor, DMIT (a non-invasive genetic test) will tell the details about how the person’s innate potential is and how over the generations it has kept on revising.

For example, earlier, if the whole family was into carpentering, children used to follow the same generation after generation because the innate potential of that particular generation used to get passed on to the next. But then every person has his own unique characteristics and that’s how they started deviating from their familiar core points. When the report comes in we talk to you about all the factors which will help you choose your career.

It sounds like palmistry. How credible can this be?

The idea is to tell candidates what is good for them. It’s up to them to decide what to do. Once the test is taken, that is the fingerprint scans have been submitted (a five-minute process) – we send it to the Well Gene Science Lab in Malaysia for an analysis and the report is generated in three days. Once we have the report, we have a team of 183 clinical and career psychologists who interpret the report for the students and other clients- complete with guidance and recommendations. This gives them a way ahead.

What happens when your test says that a certain person may be good at something but his/her interest is in something else?

This does happen because your interest in not based on your aptitude. Your interest depends on what is prejudicing you at that moment of time. Your interest can change time to time, so you will keep experimenting with your areas of likes and dislikes till the time you find the compatible aptitude to support it. So, what we tell you is to keep pursuing your interest(s) but also guide you that your intelligence is in this particular sector and the moment it matches up, is where your career will shoot up. So the interest level can keep on changing, once the changed interest level matches with your genetic intelligence level is when you get your actual match and get your success story.

How many institutions do you work with?
We work with 230 schools across the country. A few companies (their HR departments) have also shown interest. We are also in talks with NSDL.

DJs represent the hip-hop culture and are the flag bearers of ‘rock n roll’ music in the modern times. They are immensely popular among the young generation that loves to dance at the tune of frivolous music. From weddings to birthday bashes and from dance festivals to casual pool-side parties, DJs can be seen everywhere. They are an integral part of nightclubs and discotheques, where people don’t mind to burn a bit of cash for dancing their hearts out after soaking in alcohol. The phenomenal rise in the popularity of DJs is a bit overwhelming, considering the fact that the profession didn’t even existed a few decades ago.

So far, so good; but that’s not the end of the story. The rosy picture also has some grim reality and ugly truths below the mattress, which must be brought into surface and discussed openly. Some of the challenges that DJs face are part of their profession and are thus internal in nature. Any aspiring DJ must consider these internal challenges before embracing the lucrative profession. But there are many problems that are beyond the control of the DJs. To be honest, those problems are an extra pressure for this comparatively young profession.

However, the classification of the problems as internal or external is a subjective issue and most importantly, these are not watertight compartments. The nature of the problems is discussed below. But it is up to the reader to categorize it on the basis of the local conditions.

Costly equipments.
Like every profession that poses an entry-level barrier, DJs have their fair share of such barriers in the form of very costly equipments like digital sound mixers, turn-tables, music systems, microphones and some musical instruments. The entire gamut of equipments necessary to hone the skills and perform well is fairly costly and can be a big challenge for an aspiring DJ.

Copyright issues
Songs that are remixed by DJs are often copyrighted by a music company or the original singer. Now, the extent to which they can exercise their copyrights is a matter of controversy and differs largely from one country to another, depending on the legal framework of the country. This is a big hurdle for the DJ community on a global basis, as the tug of war is showing no signs of ceasing. Lawsuits and litigations are quite common among the two communities, which is a big sucker of energy, time and money.

Ill-effects of loud music
The main purpose of DJs is to make people dance. Also, the nature of the tracks played is optimized for pumping adrenaline. Naturally, the volume of the music played during performances is on the higher side. Since loud music has scientifically proven ill-effects on human body and mind, antagonists of DJ and rock music are raising their voices in favor of curtailing the wings that makes DJs fly and the audience dance wildly.

Association with narcotics.
No one can deny the fact that wild parties and dance festivals, i.e., places where the hip-hop culture finds its audience, are also places where alcohol and drug usage is a big issue. With a growing awareness and consensus against these issues and the laws getting strict with each passing day, it is difficult to maintain the same level of attraction for the DJs only on the basis of music. In fact, dance festivals with DJs at the center of attention have become synonymous with excessive alcohol consumption and use of LSDs among other drugs. No wonder, people are now thinking twice before deciding to hire DJ for parties and weddings, which are more domestic in nature as compared to the high-energy dance festivals. Many are of the opinion that the best DJ service providers should never endorse consumption of such harmful substances and actively campaign about the ill effects of such seemingly cool trends.

AUTHOR’S BIO

Australian people looking to hire DJ for parties and weddings can definitely go for Globe Rockerz, which is the best DJ service in Melbourne. The author Jeo Nash has himself experienced the talent and professionalism of Globe Rockerz and recommends them for any occasion that needs some music.

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